WE BELIEVE IN MOVEMENT
PROUD CYCLE CULTURE MERCHANTS SINCE 2005
we love to get out there. and we know how much difference it makes when you’ve got the right gear. you feel dialled in, and ready to go.
TASMANIAN BY CONVICTION
We were founded, and still run 4SHAW out of Tasmania, Australia, famous for raising tough as nails athletes and providing some of the most untamed outdoor experiences still available on this planet.
TOUGH AS NAILS GEAR BRED IN TASMANIA
There is no better proving ground for quality gear than here in tasmania, australia. it’s colder, wilder and stranger than just about anywhere ELSE on the planet.
PRESSURE TESTED IN TASMANIA
We research and test our products right here, exposing them to 4 seasons (often in 1 day) and observe carefully how they perform in the real world. Here in Tasmania we can test gear in all conditions - and we do, on-road, and off-road.
We have high standards for how our gear wears, because we know for sure that if it survives in Tasmania, it’ll survive anywhere.
GOOD FORM ALWAYS MEETS GREAT FUNCTION
we FEEL GOOD WHEN WE LOOK GOOD. WE craft active wear and accessories that help you enjoy every adventure.
STYLE MATTERS and We proudly make gear you WILL feel good in.
We believe in truly understanding the needs of active people, and then we match the best performing materials we can find with a sharp, confident aesthetic that looks just as good covered in mud after a trail run, out in the baking Australian sun covered in road dust, or at your favourite local café after a Saturday morning ride.
We believe that style matters, but also hold firm that form without function is useless. We balance that ideal with each and everyone of our products.
Core ACTIVE essentials
